Raise your hand if you've ever asked Siri a question! With smart speakers like Alexa becoming so popular, talking to tech is getting more and more normal. And you know what? Brands are catching on to this voice search movement.
Introduction
People just really like using their voice to interact with devices these days. It feels quick, natural and just plain human. Whether we're asking Siri the weather or ordering Alexa to play some tunes, voice searches are definitely on the rise.
In this guide, you'll learn:
The use of voice assistants is set to triple over the next few years, according to a new forecast from the U.K.-based analysts at Juniper Research. The firm estimates there will be 8 billion digital voice assistants in use by 2023.
Source: TechCrunch
We'll go over three ways to optimize your website for voice search so that you'll be eligible to show up for relevant voice searches.
Tip #1 - Make Your Local Listings Consistent and Accurate
Google reviews your business's online reputation to determine your local search rankings. The number and quality of your reviews impact their "Prominence" score.
Collecting local reviews should be high priority. Doing so will boost your visibility for voice search queries targeting area businesses. And it also gives you an edge in traditional local search results.
Tip #2 - Increase Your Prominence With A Local Reviews Strategy
Google uses review count and quality to determine your business's Prominence, which is a key pillar of it's local search algorithm. Having a local review strategy will get your business ready for the rise in voice search, and also help you in traditional text search results.
76% of consumers “regularly” read online reviews when browsing for local businesses, compared to 77% in 2021.
source: Bright Local
Tip #3 - Write Question and Answer-Based Content
Get this - most voice searches are people asking questions. "How do I...", "What is..." etc. One study found nearly 20% of voice queries use just 25 keywords like "how" and "what" to kick things off.
Since people are turning to voice to get their questions answered, having FAQ content can be a big win. When your website succinctly covers those common "how to" and "what is" type questions, it helps Google serve up your pages as the voice search result.
Marketers should remember to write in a conversational tone, using keywords that people will speak rather than type.
Conclusion:
Start Optimizing For Voice Search Now. While many already use voice search and smart speakers in their daily routine, the number of people using these technologies is expected to grow. So even if you've already tapped into voice search marketing, now's the time to crank it up a notch. Look at how you can expand and optimize for voice to reach even more future customers.
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